Why Investing in your CSI Programme Makes Good Business Sense

Making a solid business case for your CSI programme is important to ensure a resounding YES from decision-makers in your company.

Whether it’s long-term, sustainable projects or a series of volunteering events and activations, your business can make its contribution to Causes in South Africa.

Don’t get left behind
According to Trialogue's 2023 Business in Society Handbook, corporate funding accounts for 27% of NPO income, meaning South African corporates are responsible for almost a third of NPO funding. Therefore, your company's CSI contribution can actively make a difference to the most vulnerable members of society whether it’s through monetary donations or skills-based volunteering.

Who scores?

Everyone – investors, executives, employees and even consumers. To see true success and longevity, every stakeholder – both internally and externally should understand what’s in it for them and how their contribution is a puzzle piece in the implementation and success of a CSI programme.

Bottom-line-focused Investors and Executives

Positive PR from CSI efforts can increase sales revenue, market share and value. While CSI involves an initial investment, it can lead to long-term profitability. Ethical practices and community support can create a stable operating environment, reduce risks and opening up your business to new market opportunities.

Woolworths has perfected responding swiftly to natural disasters by donating groceries, hygiene packs, and blankets to those in need. They also encouraged their customers to donate at till points, building positive sentiment and likely return customers. By honing in on one of their key sectors, Woolworths also donate surplus food at various stages of the value chain to the Cause FoodForward SA. This shows consumers the brand’s commitment to the fight against food wastage.

Invested Employees

Happier employees perform better at work and produce a better bottom line. CSI programmes which encourage active involvement from employees increase engagement, productivity, reduce staff turnover and improve wellness - therefore less sick days which cost South African companies between R12 - 16 billion a year. Businesses that prioritise social responsibility also tend to attract and retain top talent. Employees, especially younger generations, prefer to work for companies that are committed to making a positive impact on society.

Power-Purchasing Consumers

A new generation of consumers want to buy from companies that care about people alongside profit. Consumers pay attention to a company’s values and how their align with their own, as well as the company’s efforts to be socially responsible when deciding to make their purchase.
Creating positive sentiment increases the likelihood for a longer-term relationship with the brand.

Impacted Communities

CSI programmes also contribute to the development and well-being of communities. By addressing social, economic, and environmental issues, businesses can play a crucial role in creating sustainable and resilient communities. Examples of contributions include youth mentorship programmes and sustainable gardening projects.

Investing and building in your CSI programme is a strategic investment that will benefit your business by improving its reputation, attracting talent, increasing customer loyalty, ensuring long-term profitability and increasing customer loyalty and positively impacting communities.

It’s not a one-size-fits-all

Your company has industry-specific nuances that require an experienced partner. Invest in your company's success by learning what we can do to tailor a programme right for your business.

Reach out to Romy on contact@forgood.co.za for more information.